The Quick Pitch:

The International Centre for Missing and Exploited Children is a small organization with one goal in mind; protect children everywhere from sexual abuse, exploitation, and abduction.

We tapped into the world’s largest community, soccer fans, to refresh their International Missing Children’s Day campaign, and won some awards along the way.

My Role:

•Convinced a group of strangers to let me lead a team, turns out I’d become the group therapist.

•Created surveys that gauged what values soccer fans hold near and dear.

•Read so many missing children stories I had to take night off to decompress.

•Artifacts: Creative Brief, Survey, Pitch Deck